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Account Director (Brand Experience) - London / up to £55,000
Location: London - 3 days in office Salary: up to £55,000
OUR CLIENT:
HUC People are recruiting an Account Director on behalf of their client, an award winning Brand Experience Agency. It is an exciting opportunity to join the growing team, working on some of UKs most iconic brands and build client relationships at a senior level.
WHAT YOU'LL DO:
A lead figure within the Client Service Team, accountable for leading and growing one of our client's major multi-brand accounts, winning new accounts and overseeing ad-hoc activations. Seen as a partner to our clients continually seeking to make a mark for its clients and their brands. Responsible for the client and project team delivering best-in-class brand experience campaigns.
The focus of this role will be on the projects and clients and less on the internal workings of the business. As they approach the busiest and most exciting part of the year, it is vital you’ll be able to hit the ground running.
Client Account Management
You will be responsible for one of our major multi-brand accounts; successfully delivering campaigns that are already in the works as well as harvesting new projects and building new relationships across this major multi-national.
Expertise of Brand Experience and its integration across channels, able to talk with confidence around it’s merits within the marketing mix. Able to discuss and present and with ease potential Brand Experience solutions in line with client’s brand objectives.
Leadership of an agency team and portfolio of clients, managing overall day to day responsibility for commercial and creative objectives
Drive commercial and growth targets, actively pursuing client development opportunities
Understands how to marry the client needs and that of the agency objectives and business plan, protecting business commercials, culture and direction. An ambassador for the business
Does not commit the agency to unrealistic timings or budget
Approval of key project documentation such as timing plans, status reports, contact reports, budgets and briefing documents
Leads and coaches the team to understand the key milestones to implementing a client brief including coordinating internal and external team. Ensures deadlines are communicated and met
Able to evaluate the success of a campaign against associated objectives and relevant reporting and measurement techniques. Understands the concept of ROI in order to scenario plan for future client budgets
Demonstrates advanced presentation skills, ability to lead brainstorms and set the agendas for client meetings
Builds strong relationships with internal and external teams, understanding their role within the overall delivery of a campaign. Assumes overall accountability for campaign delivery.
Client Account Management
Pro-active in creating opportunities to present the agency and its services
Builds gravitas with the client by being a ‘think for me’ peer
Continually seeks ways to add value to client via information, service and commercial efficiencies
In touch with development opportunities within the client’s team
Plays a significant role in pitching, agency growth and people leadership.
Can discuss both short- and longer-term marketing needs with the client
Seeks to personally grow client and industry networks
Cognisant of other development opportunities outside of immediate client portfolio
Recognises the importance of developmental thinking and priorities workloads accordingly
Creative and Strategical thinking
Confident to kick off and lead the annual brand planning process with clients
Understanding and knowledgeable of wider marketing mix, able to explain the merits of Brand Experience against client objectives
Familiar with the ideation process and champions the quality of work at each stage, identifying key information that wider teams will require
Able to craft clear creative strategy and deliver it with conviction
Can appreciate internal skill sets and utilise specialist external resource to deliver the strategical and creative requirements
Create a vision for the Brand Experience campaign
Able to work collaboratively with design and creative to craft consumer experiences
Idea creator, crafter and sharer. Supports others in the development of their ideas.
Financial Management and Commercial Performance
Approves budgets for client campaigns, ensuring that things are delivered on time and in budget. Can advise how to better improve GP without compromising on client ROI
Works in the spirit of ‘time is money’, focusing appropriate effort into tasks and directs others accordingly
Understands the principles of ‘make/save money’ and ‘my money’ and applies these daily
Protects company profitability and cash flow – suggesting remedial action to address any issues. Communicates changes to profitability and cash flow in a timely manner.
People Management
Leads team members by example. Able to provide regular, honest feedback and direction to enable team members to work effectively
Takes a social yet driven approach to people management to maintain energy and motivation across the agency
Demonstrates good interpersonal skills when working with other staff
Proactively consults with key teams to keep them informed of upcoming workload to ensure timely completion of client projects
Ensuring own knowledge is effectively shared with other teams in the agency.
Seeks to understand preferred working and communication styles of key professional colleagues both internally and externally
Has a tolerant yet firm approach, matching delivery and expectation alike
Ways of working
Confident, challenging, social and driven
Ability to have one eye on the detail and the other on the big picture
Curious and connected
Collaborative with internal and external teams
Details
Full time role but we would consider 4 days / week
Salary £55K
Hybrid working (at least 2 days in the office)
25 Days holiday
CONTACT
Hannah Allen
hannah@hucpeople.co.uk
