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Senior Strategist - London / £60,000-£70,000
LOCATION: LONDON
SALARY: £60,000-£70,000
OUR CLIENT:
Is an award-winning Brand Experience agency - that exists to create powerful brand experiences that shape brand relevance. Their mission is to create brand fans.
Established over 30 years ago, starting out in the fashion industry, they are now a global agency. At the core of their work is creativity, consumer insight and the pursuit of emerging trends and technologies.
The world has changed and the powerful experiences they create now exist in person and online, they connect the consumer to the brand across multiple channels and touchpoints. They represent several brands including Jaguar Land Rover, Porsche, eBay, Honda, Bridgestone, Credit Suisse, La Espanola, to name only a few.
WHAT YOU'LL DO:
Our client is looking for a talented strategist to elevate their brand experiences both on and offline across multiple clients and projects. You'll be the essential bridge between insight, proposition, and creative concept. You'll understand and challenge the briefs to focus on objectives. You'll use data and a variety of information sources to seek out killer insights. You will accumulate findings into a compelling reason to believe and present strategic thinking in a way that tells a story.
You'll be well versed within a creative and marketing agency, familiar with big, international brands and have a love of cultural and media trends. We want to work with someone who embraces the data, and the facts, someone able to blend the quantifiable with the conceptual.
This is a new role for our client's growing agency, so the ideal candidate will have a solid grounding in a strategy team and is now hungry to branch out and show the agency what they can do.
RESPONSIBILITIES:
As a key figure within the agency, you'll have the ability to deliver powerful experiences that truly shape brand relevance. Responsible for utilising data and trend analysis to unlock insights that form the critical bridge between the client challenge, proposition, and creative concept.
The agency:
Aware of macro cultural trends and their influence on the Brand Experience industry. Capable of creating an Avantgarde point of view and thought leadership content to raise our industry profile and offering.
Understands the important role of brand experience within the marketing mix, clear on how it is evolving to become increasingly integrated and connected across disciplines and consumer touch points.
Believes in the role, and contribution of strategy in creating an elevated agency offering and value to our clients.
Your role:
Builds a deep and rich knowledge of the clients and brands we work with. Demonstrates an understanding of how the client activates across consumer touch points. Able to interrogate, and reinterpret client briefs to focus objectives.
Leads research using a variety of tools and services, ensuring our insights are data-driven and can credibly derive inspiring insight. Able to identify different data sources for a variety of audiences, markets, sectors, and channels. Resourceful in ways and means of obtaining relevant data.
Confident in conducting in-depth interviews, writing discussion guides and the subsequent analysis.
Rapidly analyses large volumes of data to identify critical points of interest.
Exceptional at distilling information and crystallising this to a core proposition and reasons to believe. Presents information in a way that tells the story establishing an emotional connection to the facts and figures.
Work closely with our creative team to unlock braver ideas. Ensures the strategical approach is successfully delivered through creative concepts and consumer experiences.
Identifies opportunities for the brand based on future consumer behaviours and needs.
Establishes and promotes workflows, guidelines, best practices, and standards. Ensures briefs are in-line with a brand's core positioning.
Adds value to our clients by reviewing a brand's positioning within the category and wider competitive set and its relevance within the culture.
Finance:
Understands the commercial principles of agency profitability which positively influences proposed strategic approaches. Does not commit the agency to unrealistic propositions or concepts.
Works in the spirit of 'time is money', focusing appropriate effort into tasks. Completes timesheets weekly.
People:
Works collaboratively with internal and external teams, demonstrating a supportive, respectful attitude.
Ensures knowledge is effectively shared with other teams in the agency. Able to manage up as required, keeping in mind client and project needs.
Lateral thinking:
Open to new concepts, ideas, and ways of working. Works flexibly across different time frames, client sectors and depths of strategy.
Able to connect the macro, theoretical and abstract to the realities of delivering brand experience solutions
Communication & Influence:
Able to create a compelling reason to believe and tells a story from the data, insights, and information. Presents findings in a stimulating manner so to pave the way for creative concepts. Confident in presenting proposals.
Adapts communication styles and behaviours to find mutually beneficial outcomes.
Listens actively to understand both specific and implied client and brand challenges.
Attitudes:
Brings dynamism to the agency with the drive and energy to succeed.
Radiates a genuine positivity and belief to clients and internal teams.
A curious, proactive mindset, hungry for knowledge and inspiration.
CONTACT
Hannah Allen
hannah@hucpeople.co.uk
